Bedding

Product photography for the launch of Floyd’s linen and percale bedding collection. It was important to retain the authenticity of the brand and human touch in the creative, so I chose to leverage photography over 3D renderings. White box photography is often underestimated as being simple, but achieving consistency, clarity, and unfussy compositions (especially with a fickle product like bedding) is uniquely challenging. After a lot of steaming and folding, we were able produce intentional compositions that highlighted materiality and color for a seamless ecommerce shopping experience.

Photography: Dunja Dumanski c/o Small Green Door