The Form Sectional

Led production and creative direction for Floyd’s first sectional commercial, bringing the Floyd brand to TVs across the nation. After originally producing the video for web, I led our editor, brand designer and voice actor through updating the asset for broadcast. I developed a direction and script that focused on Floyd’s distinctive value props—modularity, premium materials, and timeless design. Succinct storytelling and beautiful visuals came together to introduce the brand to a nationwide audience.

Video: Working Class Films