The Gere Easy Chair

Product launch photography and video for The Gere Easy Chair. As the creative producer and director for this launch, I brought the product to life across Floyd’s key marketing channels (website, email, and social) through lifestyle photography and video, brand editorial photography, and a content creator campaign. The re-issue of Gere Kavanaugh’s iconic design meant we needed storytelling imagery of Gere herself in her LA home, as well as lifestyle visuals in an equally iconic setting—the Shulman House. And though the chair was originally designed in the 1970’s, it was important to capture the timeless design in modern settings that would resonate with the Floyd customer. I enlisted a cohort of content creators to create engaging video content to emphasize the design’s relevance to today’s interior trends.

Lifestyle photography + video: Austin John

Editorial photography: Elizabeth Carababas