FLOYD | 2025

The Floyd Café was a site-specific installation built with Floyd’s modular Lift Off System & in collaboration with Danish textile pioneer, Kvadrat. The café was a brand-sponsored activation at Season Fair, a contemporary art fair hosted at Michigan Central Station in Detroit. The goal for this project was to position Floyd as a design brand and invite attendees to enter the Floyd world, while continuing to showcase Floyd’s modular furniture systems. I provided end-to-end production support, from liasing with the fair organizer, Olu & Company, to providing on-set direction to the photographer, resulting in a bank of creative assets to market and celebrate the activation.

Photography + video: Daniel Ribar

Graphics + animation: Travis Martin

CREATIVE PRODUCTION