The Magna Sectional

The Magna Sectional was Floyd’s first product launch in the trade category, targeted towards customers looking to outfit commercial and hospitality spaces. I crafted a visual direction that celebrated the sectional as an infinitely modular design piece that can sing in both residential and commercial spaces. As the Sr. Creative Production Manager for this launch, I produced a lifestyle shoot and launch film and sourced a small, but mighty crew to bring the creative direction to life.

Photography: Diana Paulson

Video: Working Class Films

Art Direction (Design): Travis Martin