The Bed Frame in Oak

Product photography for Floyd’s bestselling modular bed frame in a new material—American Oak. As the Creative Production Associate, I managed the creative execution for this launch, including casting and talent management, location coordination, and worked closely with the Creative Director to provide direction to our photo and prop styling crew. I produced this shoot remotely, at the height of the COVID-19 global pandemic, and unlocked a repeatable workflow for remote production.

Photography: Cody James