The Sofa 1.0

Led creative production for the launch of a new color variant and material finish for the Floyd Sofa (1.0). As the Creative Production Coordinator for this launch, I scouted and sourced locations that complemented the new color variants and materials and casted talent that aligned with Floyd’s core audience. I assisted the Creative Director with on-set direction, ensuring that the creative direction was fully executed.

Photography: Cody James