The Soft Serve Sectional

Product launch photography for introduction of Floyd’s new modular sectional offering, Soft Serve. In addition to executing on all aspects of production, I developed a direction focused on materiality, warmth, and form. We captured the sectional in various configurations to emphasize it’s modular design. With no physical showroom for customers, the photography became extremely important for communicating the quality, texture, and color of the product.

Photography: Likeness Studio